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Real estate: How to adapt to buyers’ new habits in 2021

Technology Sales Marketing
Adapt New Buyers
August 6, 2021

As the media often mention, the COVID-19 pandemic has had a significant impact on the real estate market. Market-related changes was occurred due to, among other things, the imbalance of supply and demand, and this has changed the habits of buyers who are no longer shopping for their property in the same way. This change has a clear impact on real estate developers who must quickly readjust themselves to follow the new trend and thus adequately meet the needs of their clients.

Online shopping is nothing new and most consumers are now accustomed to comparing products before placing them in their virtual shopping cart, especially based on the comments and/or reviews given. This way of consuming is now commonplace and it has, in a way, become the norm, especially since the pandemic began and lockdowns became the order of the day.

This is why all real estate developers must make sure they integrate technology into their practice to sell their projects, and above all, to ensure online sales are 100% autonomous. Moreover, this autonomy, which gives the buyer a sense of control, is all the more important when it comes to the purchase of the buyer’s future property.

First, it is important to emphasize that real estate developers must be able to put all important information about their products directly on their projects’ websites. This includes, of course, attractive photos, whether you are showing, for example, floor plans, choices of finishes, and/or options, as well as videos allowing real-time 3D visits for an immersive experience. It goes without saying that these are important elements for buyers to properly visualize the products offered. It should be noted that the quality of the photos and/or video is now very impressive. It’s almost like being there, a vivid virtual reality that adds a lot of value when you want the customer to actually project into their future home.

For an even more complete experience, you can show buyers the location of the property virtually so that they are aware of the project’s urban environment. It is essential for buyers to be able to check if the amenities near their future home will meet their needs. This aspect may seem trivial, but it can greatly influence a prospect’s decision.

In addition, if you want to keep the interest of a potential buyer and give them the chance to buy without delay, there must be an action plan in place for this purpose on the project’s website. For example, the customer should be able to begin the property purchase process with a single click, without having to go through complicated telephone systems that often create delays. Therefore, it is important to offer customers a simple and efficient system that allows them to buy quickly.

Knowing that buyers are now accustomed to shopping online and independently, it is key, as a new real estate developer, to protect yourself with good digital sales tools and, in particular, to have a functional website that allows to respond quickly to the needs of each customer. Not all potential buyers are necessarily comfortable with the concept of doing the buying process alone, but if they are well equipped at the start and a sales representative is available to accompany them, for a part of the process or throughout, it is definitely a win-win situation.

It should be noted that Onyx Technologies can help you equip yourself with the best tools for the digitization of your sales and marketing strategies as well as for your website showcasing your real estate projects. Visit and feel free to write to them if you have more specific questions, the team will be happy to answer and guide you.