Data is a real competitive advantage in real estate. For developers facing tight margins and rising costs, tracking the right KPIs can be the difference between thriving and struggling.
But tracking isn’t enough. Acting on data is key — and that’s where Onyx helps. Built on world-known CRMs, Onyx gives you a real-time, full view of sales, marketing, inventory, and customer behavior.
Here are five KPIs that should be on every developer’s radar — and how a platform like Onyx doesn’t just track them, but actively helps improve them.
1. From click to client: making your lead conversion rate work for you
Leads come from everywhere — websites, social ads, referrals, walk-ins — but unless you’re converting them into buyers, they’re just numbers. A strong conversion rate is a clear sign your marketing and sales are aligned.
With Onyx, this process becomes more intelligent. Leads are instantly linked to specific projects or phases, and evolve from anonymous clicks to detailed buyer profiles, enriched with demographics and behavior. Whether someone interacts online or in your sales office, Onyx tracks the full journey, giving your team context and control.
More importantly, you can see the real impact of every campaign — down to which dollar spent led to which sale. The result? Higher ROI, smarter decisions, and more deals closed.
2. Sales velocity: don’t just track it — use it
How quickly your units sell after launch can reveal a lot: are you priced right? Is your product-market fit solid? Are you marketing to the right audience?
Onyx goes beyond tracking sales data — it helps you respond to it. Real-time dashboards and intuitive heat maps show exactly which units are drawing attention, while AI-driven tools like dynamic pricing offer suggestions based on performance. If two-bedroom corner units are flying off the shelf, Onyx can recommend slight pricing adjustments to maximize margins on the remaining inventory.
It’s not just about knowing what’s happening — it’s about knowing what to do next.
3. Inventory turnover: strategic selling starts with smart planning
Units that stay on the market too long eat into your margins. On the flip side, if everything sells instantly, you may be undervaluing your product. Striking the right balance starts long before the sales launch.
This is where Onyx shines. With built-in market research tools, you can test everything from layout preferences to price sensitivity — well before construction begins. Planning your unit mix becomes data-driven, not guesswork. If thousands of buyers say they want a separate bath and shower, you can adjust architectural plans before it’s too late.
From there, Onyx lets you control release strategies, time launches to buyer readiness, and link every unit to the right audience — ensuring that turnover stays healthy, consistent, and intentional.
4. Marketing ROI: from guesswork to precision
If you’re spending thousands on digital marketing, you deserve to know what’s working — not just in clicks, but in actual sales.
Onyx closes the loop between marketing and revenue. It connects your CRM with every campaign, every ad platform, and every interaction. You can track how a Facebook campaign for Project A generated leads, which ones converted, and what each conversion cost.
Better still, Onyx is about to take this one step further: with a new marketing-as-a-service offer in the works, developers will be able to access monthly content packages — from emails to social media assets — designed and executed by Onyx’s team. That means better campaigns, less effort, and even more measurable impact.
5. Beyond the sale: customer satisfaction and post-delivery engagement
Selling a unit isn’t the end of the journey — especially for developers involved in property management or customer support. How you handle post-sale interactions shapes your reputation, brand, and referral business.
Onyx supports every step beyond the sale. From automated email flows (think move-in tips or satisfaction surveys) to a fully integrated resident portal, buyers stay connected — and supported. Maintenance requests, feedback, live chat — it’s all centralized, logged, and manageable.
And because it’s all part of the same platform, you can actually measure long-term satisfaction, track common issues, and continuously improve the ownership experience.
Making KPIs actionable with the right tools
KPIs are only as useful as your ability to act on them. That’s what makes Onyx more than a CRM — it’s an intelligence platform that connects people, projects, and performance in one place.
You don’t need multiple systems, disconnected reports, or spreadsheets that go stale the moment they’re exported. You need real-time visibility and a partner that evolves with your business.
That’s what Onyx delivers — and why top developers across North America and beyond are choosing it as their sales, marketing, and operations platform.
