Artificial Intelligence (AI) has made significant strides in numerous fields, and the real estate sector is no exception. In this article, we’ll delve into how AI has revolutionized marketing in the new real estate domain.Let’s explore how AI has transformed real estate marketing and how these transformations can be put into practice:
Accurate Predictions and Data Analysis with AI
AI can analyze vast amounts of data in record time. In real estate, this means brokers can accurately forecast market trends, buyer preferences, and other vital information. This enables brokers to target their marketing efforts more effectively.
Example: A real estate developer uses AI to analyze online search trends over a six-month period. The AI identifies a growing demand for condos with home office spaces. The developer can then adjust their offers and advertising campaigns to highlight these features.
Chatbots and Virtual Assistance with ChatGPT
AI-powered chatbots provide virtual assistance to potential buyers, answering their questions, providing property information, and guiding them throughout the purchase process. Chatbots are available 24/7, allowing potential buyers to get immediate answers, thus enhancing their experience and fostering engagement.
Example: A potential buyer is interested in a condo but wants to know if accommodations for people with reduced mobility are available. Instead of waiting for a response from an agent, they ask a ChatGPT-powered chatbot and receive an immediate answer, thus speeding up their purchase decision.
Interactive Virtual Tours
Thanks to AI, virtual tours have become more interactive and personalized. Clients can now tour a property without ever leaving their home, especially beneficial for international buyers or those relocating from another city.
Example: A couple living abroad is interested in purchasing a condo in a new city. Thanks to an AI-based interactive virtual tour, they can “walk” through the condo, open closets, see the view from the balcony, and even change the decor to see how their furniture would fit.
Marketing Personalization with AI
AI allows for advanced segmentation and personalization. This means brokers can target their ad campaigns to reach the right audience with the right message, thus increasing conversion chances.
Example: A young professional visits several condo websites. AI analyzes their online behavior and identifies their interest in condos near coworking zones. The ads they subsequently see are personalized to highlight condos located near these areas.
Intelligent Price Optimization
With AI, it’s possible to analyze real-time market data to determine a property’s optimal price. This ensures properties are neither undervalued nor overpriced.
Example: AI analyzes market data, including recent sales, comparable properties, and economic trends. It suggests an optimal selling price for a new condo, ensuring it’s competitive while maximizing the developer’s return on investment.
Automating Repetitive Tasks Using AI
Many tasks, like data entry, can be automated with AI, freeing up time for brokers to focus on more strategic activities.
Example: A real estate agent receives hundreds of emails each week asking for details on available condos. AI analyzes these emails, identifies common requests, and sends automated responses with brochures and links to virtual tours, allowing the agent to focus on more complex interactions with clients.
How can we adapt to these new marketing standards and integrate AI into these practices?
Artificial Intelligence has undeniably revolutionized marketing in the new real estate sector. AI offers unmatched competitive advantages, allowing real estate businesses to stand out, anticipate client needs, and deliver personalized experiences.
Onyx, integrated on Salesforce Marketing Cloud, with its comprehensive range and advanced AI tools, positions itself as the most suitable platform for this ambitious technological shift. For real estate businesses looking to profoundly enhance their marketing strategy to make it smarter and data-driven, Onyx isn’t just the best choice; it’s the inevitable choice.
Auteur(e) : Louise Vaissaire