Case study
Château Bellevue®
The need for a complete management system to improve customer relations.
01 The challenge
Château Bellevue, a retirement complex located in Quebec, implemented a new real estate CRM to improve its customer relationship management system. For this, they chose to call on Onyx Technologies.
- Migrate to a more robust platform such as Salesforce
- Improve the marketing strategy of the different projects
- Used the wealth of available data more efficiently
02 The solution
Onyx adapted the platform to the specific needs of Château Bellevue and translated the entire tool according to their specificities.
The new real estate CRM is based on Salesforce, but Onyx has made improvements that have enabled better tool use.
In addition, thanks to the personalized support provided to Château Bellevue, Onyx has won over all users of this new platform.
“The strength that made Onyx stand out was that they listened to our needs and adjusted the tool accordingly, allowing us to analyze the numbers more precisely and manage our marketing expenses better.”
Annie Giroux, executor in charge of sales management and telemarketing for Château Bellevue
03 The results
Improved sales performance
The Onyx platform has enabled better management of sales and marketing, thus an improvement in the company’s performance in revenue generation.
Reduction of advertising costs
Analyzing numbers more accurately allows managers to make more informed marketing decisions, leading to more efficient use of resources and lower costs.
Increase in customer loyalty
This CRM has led to better customer relations management, which translates into improved customer satisfaction and increased loyalty of existing customers.
Conclusion
Thanks to the new real estate CRM, marketing expenses should decrease next year, allowing for better advertising investment. The managers of Château Bellevue have an adequate overview of all the data thanks to Onyx and their new real estate CRM.