Case study
Surge Homes®
Surge Homes increases sales velocity by automating the customer journey.
01 The challenge
Surge Homes was looking to automate their lead management and put tools in their sales team’s hands to drive an out-of-this-world customer experience to achieve 3 goals:
- Reduce lead management efforts
- Lower marketing spend
- Better understand their market
«Surge Homes® started from scratch in Houston in 2015 in a challenging economy due to a lasting oil bust. Along with our “adver-testing” system, Onyx Solution was at the core of our success to raise from 0 to market leader. We could not have done it without Onyx.»
Louis Conrad Migneault, President at Surge Homes
03 The results
20%
Higher visit rate
80%
Time saved on contracts per sale
50%
Time reduction in post-sale services
Surge Homes before
- New builder on the Houston market
- Uncoordinated sales and marketing efforts
- Tedious paper based sales and customer service processes
- Spray and pray marketing techniques
With onyx’s help
- #1 in Market segment in Houston area
- Fully orchestrated, multi-channel customer journeys
- 100% digitalized sales process
- 2016 Construction DIVE nominee for Homebuilding Innovator of the Year
- 2017 finalist in the NAHB Multifamily Pillars of the Industry Awards