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10 reasons why a CRM is essential for new and rental condo developers

Real-Estate CRM
CRM Software
May 25, 2023

New and rental condo developers need an effective tool to track and manage interactions with leads, buyers, and various partners involved in the sales process. This is exactly what Onyx Technologies offers with its customer relationship management (CRM) tool that helps developers organize their sales pipeline, improve communication between different actors involved in a purchase process, and ensure excellent after-sales service. In this article, we will explore the 10 reasons why a CRM is indispensable for them.

The benefits of a CRM in the Real Estate sector

A CRM (Customer Relationship Management) is software that allows businesses to manage interactions with customers and leads. It helps companies organize their sales pipeline, automate sales processes, and improve communication with customers and different partners. CRMs are used in a variety of industries, including real estate, to track leads, convert them into opportunities, and offer exceptional after-sales service.

#1: A CRM helps you track leads

Real estate developers generate leads from various channels, including marketing campaigns, online advertising, and referrals from existing clients. A CRM allows you to easily track these leads and strategically assign them to members of your sales team based on their availability and ability to handle different tasks. >> CRM for Marketing

#2: A CRM enables you to effectively manage your sales pipeline

A well-organized sales pipeline is crucial for condo developers. In this sense, a CRM allows you to track leads at every stage of the sales cycle, from the first contact to the signing of the contract. It is during the first contact that you can prioritize the “hottest” leads and then concentrate your energies on the most promising opportunities. All this is to improve the velocity of sales without any effort. >> CRM for Sales

#3: A CRM helps you better understand your customers

A CRM allows you to store and organize demographic data and other relevant information about your leads and buyers. You can use this to better understand their needs and preferences, as well as to personalize your communications with them. This allows you to build stronger relationships with your customers and thus improve their satisfaction. >> Real-Time Market Studies

#4: A CRM helps you automate sales processes

A CRM can automate many tasks related to selling condos, such as scheduling appointments, sending emails, creating submissions, generating contracts, and more. This can save you valuable time that you can reinvest in the right place, such as negotiating the conclusion of a sale with potential buyers. >> Online Sales

#5: A CRM allows you to work more collaboratively

A CRM allows your sales team to work more collaboratively. Team members can easily share information about leads and buyers, which can improve communication, coordination, and consistency of interventions between sales representatives. This can also help reduce administrative errors and thus improve the quality of your customer service. >> Broker Portal

#6: A CRM helps you establish long-term relationships with your customers

A CRM allows you to track interactions with your customers and offer them much more personalized service that meets their expectations. This can help you build a trusted relationship with them while maintaining some mutual loyalty. >> CRM for Customer Service

#7: A CRM allows you to measure the effectiveness of your sales efforts

A CRM allows you to track the performance of your sales team and measure the effectiveness of your marketing campaigns. You can therefore use this data to your advantage by adjusting your sales and marketing strategies in real time, always with the goal of achieving the best possible result. >> Advenced Analytics

#8: A CRM helps you offer exceptional after-sales service

A CRM like Onyx’s can offer you an exceptional after-sales deficiency management system. It is an automated operation that is directly integrated into the platform and allows you to store information about the deficiencies reported by buyers, track their resolution, and ensure that everything is done within the required deadlines. >> Customer Portal

#9: A CRM helps you stay competitive in the market

The real estate industry is highly competitive and real estate developers must constantly find ways to attract new clients while retaining their existing ones. A CRM can help real estate developers stand out from their competitors by providing superior customer service and establishing long-term relationships with their clients. >> Project Value Maximization

#10: A CRM can help you stay competitive

In today’s competitive real estate market, it is more important than ever to have an edge over your competitors. By using a CRM, you can improve your sales process, provide better service to your customers, and gain valuable insights into your business. This can help you stay ahead of the competition and grow your business in the long run. >> Book a demo


In conclusion, a CRM is an indispensable tool for new and rental condo developers. It can help you track and manage leads, organize your sales pipeline, understand your customers better, automate sales processes, work collaboratively, establish long-term relationships with your customers, measure the effectiveness of your sales efforts, provide exceptional after-sales service, and stay competitive in a crowded market. By using a CRM, you can streamline your sales process and improve the overall customer experience, leading to higher customer satisfaction and increased revenue for your business.