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How to Use Digital Marketing to Promote New Condos to Potential Buyers? 

Beautiful young couple in love walking outdoors at the city street, using mobile phones
July 4, 2023

Real estate developers of new condos need effective ways to promote their projects to potential buyers. There are numerous possibilities today to attract individuals who are likely to purchase a property. In this article, we will explore the best ways to use digital marketing to promote real estate projects and attract as many customers as possible. 

The 5 best marketing levers adapted to real estate

1 – Create a Dynamic Website for New Condos

Creating a dedicated website to promote a new real estate project is a crucial step in capturing the attention of new leads. The website should have a user-friendly interface to provide a pleasant and easy browsing experience for all types of visitors. It should contain detailed information about the different units and available terms. Ideally, for an optimal experience, the website would include a virtual floor plan of the project to allow potential buyers to navigate through the floors and different units. It’s worth noting that 97% of consumers use the internet to find real estate properties. (Source : National Association of Realtors

2 – Use Search Engine Optimization (SEO) to Increase Online Visibility

Search engine optimization is a set of techniques aimed at improving the position of a website in organic search results. By optimizing web pages for relevant keywords, real estate developers can increase the visibility of their project and attract maximum potential buyers who will fill out a contact form to get more information. Therefore, it is crucial to ensure that searches lead to the projects you are promoting. 

3 – Harness social media to Reach a Wider Audience

Social media platforms such as Facebook, Instagram, LinkedIn, or TikTok can be used to reach a broader audience and quickly target individuals who are most likely to buy new condos. Real estate developers can publish photos, videos, and detailed descriptions of their properties to generate more interest. 60% of real estate buyers research properties through social media (Source : Hootsuite)

4 – Use Email Marketing to Communicate with Leads  

Email marketing is essential for communicating with leads and informing them about the project they are interested in, as well as available units. Real estate developers can send newsletters, special offers, and event invitations to keep leads interested and engaged. It is also easy to include a link in the communications that allows leads to directly contact a sales representative for quick exchanges or to schedule an appointment with the sales office. >>Automate your email campaigns with Onyx

5 – Use Online Advertising to Reach a Targeted Audience  

Online advertising can be used to target specific audiences through platforms like Google Ads and Facebook Ads. Real estate developers can target potential buyers based on their location, age, and interests to reach a more precise clientele. 

Conclusion : 

Digital marketing is a necessary tool for real estate developers to reach a maximum number of individuals interested in purchasing condos. By using a comprehensive and dynamic website, optimizing SEO to its fullest potential, leveraging social media to showcase their residential project, and employing email marketing and online advertising, developers can establish a strong online presence and increase their visibility. By following these steps, they ensure an increased conversion rate from prospects to buyers and, consequently, boost their sales.

The Advantages of Digital Marketing for Real Estate Developers

  • Reach a wider audience: Digital marketing allows real estate developers to reach a much broader clientele than traditional marketing methods.
  • Cost-effective: Digital marketing is often less costly than traditional marketing methods, such as print advertisements.;
  • Precise targeting: Developers can target specific potential buyers based on their age, location, and interests.
  • Measurable: Developers can measure the effectiveness of their digital marketing campaigns using tools like Google Analytics and make real-time adjustments for better results.

Auteur(e) : Louise Vaissaire