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Mistakes to Avoid When Using CRM in Real Estate Sales

Real-Estate CRM Sales
Bureau des ventes immobilier
June 22, 2023

It has become common practice for real estate developers to use CRM systems for the sale or rental of condominiums. A CRM helps manage and analyze interactions with clients. While it is an effective solution for improving sales and lead management, there are some typical mistakes to avoid in order to fully use the potential of this tool.

Not using demographic data collected in the CRM to personalize client interactions

One of the most common mistakes when using a CRM in real estate is failing to personalize interactions with clients. Platforms like Salesforce, for example, allow you to store a wealth of information about potential buyers such as their contact details, budget, preferences, and purchasing behavior. These valuable data should enable developers to tailor their approach based on the needs of each client. It is well known that making interactions more personalized strengthens the relationship and significantly increases the chances of lead conversion.

Not ensuring real-time sales tracking

Sales tracking is a crucial aspect of the strategy for real estate developers. With a CRM, you can track all interactions with buyers, including phone calls, emails, text messages, and appointments. However, a common mistake is not effectively keeping track of these interactions and the details of each sale. It is essential to regularly consult the platform to monitor sales progress in real-time in order to make informed decisions about the strategies to adopt with each client and make adjustments quickly as needed.

Not fostering close collaboration among different teams using the CRM

Automating sales processes with a CRM enables better collaboration among teams, particularly between sales and marketing. The information stored in the system can be easily shared across departments, allowing for better coordination of sales and marketing efforts. A common mistake is not promoting data sharing to effectively coordinate interventions between teams. It is important to ensure that each stakeholder aligns their practices with others to achieve the same objective.

Not maximizing the tool to provide high-quality service

A CRM contains powerful features that allow for outstanding after-sales service. A common mistake is that real estate developers do not fully use these features. For example, effectively using the deficiency management system allows for better targeting of each client’s needs and thus increases their satisfaction. This is just one example of the functionalities available in the CRM that enable prompt responses to clients’ questions and concerns, providing them with the best possible after-sales service.

Not taking the time to follow market trends

Finally, a common mistake when using a CRM is not keeping up with market trends. These trends can affect client preferences, conversion rates, and sales strategies. This is why real estate developers must always analyze the various dashboards offered through the platform, as staying informed about market fluctuations allows for adapting sales strategies accordingly and remaining competitive.

By avoiding these common mistakes, you can personalize interactions with buyers, easily track real-time sales, ensure better collaboration among teams, provide high-quality after-sales service, and stay updated on market trends to optimize your sales strategy and improve competitiveness in the industry.

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Find out how Onyx Technologies’ CRM platform can help you effectively maximize your real estate sales.

Author : Audrey Puylaert